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Can someone explain what the FUCK is going on with this "food" deal?

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Joined: 01/18/2012
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Joined: 03/03/2013
It's a "take-the-puppy-home"

It's a "take-the-puppy-home" trial deal.  They send you one months worth of no-thinking-required "diet food" for $99 (a $199 value!) hoping that you'll re-up [or maybe it's a rebill].   Either way you buy the food at a discount so you can try it out with the hopes that you love the mindless eats that you develop an emotional attachment to their brand and eat yourself thin.  It's heat and eat baby!